Chief Data Officer, the position you have to afford

Good Lord! Another Chief something Officer... Do you really need one? Yes you do, and you had better not wait too long before hiring one. Chief Data Officer is a rather new function, at least with such a responsibility at that level of seniority. So why do you need such a role? There are two main reasons for driving … Continue reading Chief Data Officer, the position you have to afford

Analytics without cookies? My follow-up to #MeasureCamp IV

As mentioned in my previous post "Giving up cookies for a new internet... The third age of targeting is at your door.", I have attended the fourth Measure Camp in London (http://www.measurecamp.org), on March 29th. And my (voluntarily controversial) topic has been: "Web Analytics without cookies?" The subject has been introduced by the following three charts, a short … Continue reading Analytics without cookies? My follow-up to #MeasureCamp IV

Giving up cookies for a new internet… The third age of targeting is at your door.

While preparing next week's Measure Camp in London (http://www.measurecamp.org), I had been wondering what would be the most interesting topic in my eyes. And my question is: "How would Web Analytics work without cookies?" Actually, last year, in September, I had read an interesting post by Laurie Sullivan, posted on the MediaPost.com site: "Where The … Continue reading Giving up cookies for a new internet… The third age of targeting is at your door.

Data entry in 2014: the vivid learnings of card punching

Pondering data quality checks? Considering elaborated, automated (and expensive) schemes? Let me suggest card punching. Punch cards? Depending on your age, you will either take me for a fool (meaning you know what a punch card is...), or simply ask "what is this?". Let's start with a short presentation. Basically, a punch card looks  like … Continue reading Data entry in 2014: the vivid learnings of card punching

Data Privacy, between a rock and a hard place

How are we to handle Data Privacy? Through goodwill, as original free internet promoters would like to? Or through coercive regulation measures, as government bodies are prone to? This definitely is no easy dilemma... The Marketing Mobile Association in France has been willing to put the question on the table, last Wednesday (Feb 12th), on … Continue reading Data Privacy, between a rock and a hard place

Data Elicitation : my professional new start in 2014

As you could read it last week in Revival of a digital non-native, I am now more qualified than ever in Digital Analytics, ready to write the first pages of my professional new start. It has been very nice to receive a high number of positive feedback and to state the concrete interest my last post … Continue reading Data Elicitation : my professional new start in 2014

2013: revival of a digital non-native

First of all, I wish you all a fruitful 2014 year. As for me, 2013 has been a transitory year, in every sense of the term. After having already achieved a lot since the early days of Data Elicitation, It’good to remember  the road I have been following day after day. Very early in my new … Continue reading 2013: revival of a digital non-native

“You should nev…

"You should never judge people on their dating. Here, Judas, for example, he had impeccable friends." (Paul Verlaine) Today's quote on my diary. A good tip for choosing one's friends... Or turning them down 😉

Generation C: being forty-something may be trendy again…

Generation C. Gen C. A new buzzword, announcing the downfall of the Generation Y (which itself outdated Generation X a few years ago...). And definitely, the sign that, in our digital world, the age barrier, along with other old-fashioned sociodemographic factors, is tumbling down. What are we talking about? The C stands for "connected", but also … Continue reading Generation C: being forty-something may be trendy again…

The Great Discoveries, the Enlightenment and the Internet

A few weeks ago, I have been discussing about cookies while working on an assignment for my one of UBC Award of Achievement in Digital Analytics module and I had an interesting argument about comparing one's personal computer to a home, and beyond this to the fact that the internet development is a real revolutionary … Continue reading The Great Discoveries, the Enlightenment and the Internet