Welcome to the Data Elicitation blog!
In January 2016, these Mark Twain words are acutely summarizing my professional course over the past 18 months: “What gets us into trouble is not what we don’t know, it’s what we know for sure, that just ain’t so.”
As you may know, I have passed my Digital Analytics certification (CWA) in May 2014, and was basing high expectations on this qualification, seldom met, along with my large expertise in Data Management. I was considering then that I had all trumps in hand to be a key partner for French companies in the field of Digital Transformation and Data Strategy, especially considering all the buzz made around Big Data and Digital, be it in the business or at State level.
18 months later, following numerous meetings, interviews and discussions, and in spite of innovative initiatives (such as the launch of MeasureCamp Paris or the AADF), I have encountered realities that were detrimental to the proper growth of my activity. Contrary to the Anglo-Saxon world, a fair number of French decision-makers understand only the technical side of Data Management and Digital, underestimating completely the purposes of the Digital Revolution. Then, content strategies, and worse even, human and organizational backing are all too often neglected in front of IT investments.
Luckily, led by a significant recognition of the French Digital community, I have decided to turn to its most agile players, so as to offer them my partnership in the enlarged field of Data Management. This is how, after weaving closer ties to one of these players, ENSIGHTEN, I am joining their team as of today, with the specific aim of sharing my competencies in Analytics, my experience and my views, beyond the sole Digital world.
As a Frenchman, it is an honor for me to enter such a dynamic start-up from the Silicon Valley, so as to contribute to its development and its establishment as an inescapable Digital player in France and in Europe.
You may now discover ENSIGHTEN’s activities through the link below.
PS : I am available for any questions ! Do not hesitate to ask !