While preparing next week's Measure Camp in London (http://www.measurecamp.org), I had been wondering what would be the most interesting topic in my eyes. And my question is: "How would Web Analytics work without cookies?" Actually, last year, in September, I had read an interesting post by Laurie Sullivan, posted on the MediaPost.com site: "Where The … Continue reading Giving up cookies for a new internet… The third age of targeting is at your door.
Back to school today. Back to work. But back to school also meant back to my desk and also to my usual good reads. I have namely read this post today, "Beyond Privacy Exploitation Lies Huge Opportunity For Personal Data Optimization" by Max Kalehoff on MediaPost, and I believe he is going a bit quick … Continue reading Jumping over the data privacy fence to land on the optimization green grass? See the hurdle?