This article is a summary of my proposed methodology to targeting web users with relevant ads, but without intrusion, e.g. without third-party cookies. The original version, including a broader depiction of the context, is a longer post in French : "Le régime sans cookies, le nouvel âge du ciblage sur internet"Basically, as related in many … Continue reading Dynamic Clustering, a new ad targeting methodology
While preparing next week's Measure Camp in London (http://www.measurecamp.org), I had been wondering what would be the most interesting topic in my eyes. And my question is: "How would Web Analytics work without cookies?" Actually, last year, in September, I had read an interesting post by Laurie Sullivan, posted on the MediaPost.com site: "Where The … Continue reading Giving up cookies for a new internet… The third age of targeting is at your door.