Giving up cookies for a new internet… The third age of targeting is at your door.

Posted on by Yves-Marie Lemaître

While preparing next week's Measure Camp in London (http://www.measurecamp.org), I had been wondering what would be the most interesting topic in my eyes. And my question is: "How would Web Analytics work without cookies?" Actually, last year, in September, I had read an interesting post by Laurie Sullivan, posted on the MediaPost.com site: "Where The … Continue reading Giving up cookies for a new internet… The third age of targeting is at your door.

“Big Data”: new frontier or black hole?

Posted on by Yves-Marie Lemaître

Stéphane Richard (CEO of Orange) at the Avignon Forum in 2012: "Big Data, this is private data business, and it is scaring" (in French: "Le Big Data, c'est le commerce des données personnelles et c'est effrayant") In my eyes, there is much more than threat, when thinking of the future of Big Data. First, let … Continue reading “Big Data”: new frontier or black hole?