Analytics without cookies? My follow-up to #MeasureCamp IV

Posted on by Yves-Marie Lemaître

As mentioned in my previous post "Giving up cookies for a new internet... The third age of targeting is at your door.", I have attended the fourth Measure Camp in London (http://www.measurecamp.org), on March 29th. And my (voluntarily controversial) topic has been: "Web Analytics without cookies?" The subject has been introduced by the following three charts, a short … Continue reading Analytics without cookies? My follow-up to #MeasureCamp IV

Giving up cookies for a new internet… The third age of targeting is at your door.

Posted on by Yves-Marie Lemaître

While preparing next week's Measure Camp in London (http://www.measurecamp.org), I had been wondering what would be the most interesting topic in my eyes. And my question is: "How would Web Analytics work without cookies?" Actually, last year, in September, I had read an interesting post by Laurie Sullivan, posted on the MediaPost.com site: "Where The … Continue reading Giving up cookies for a new internet… The third age of targeting is at your door.