In the wake of the most recent MeasureCamp, held in London on March 14th, I have decided to start a series about key trends in analytics. During the MeasureCamp, beyond the usual lot of (highly interesting) technical workshops, I have identified three trends that are increasingly important for digital practitioners, so as to improve the efficiency … Continue reading Key trends for efficient analytics (1) : a web taxonomy
Data and digital analytics Analytics skills: Analysis methodologies (Inductive reasoning, funnel analysis) Analytics development (new metrics & analysis schemes, KPI's) Client servicing (Presentations, Business cases, Reporting) Original post (illustrating the Data and Digital Analytics concept) : Today is wrap-up time. Before dealing with practical use cases and comment on data-related news, I shall conclude my introduction … Continue reading Data Elicitation in three steps (3/3): Data Analytics
As mentioned in my previous post "Giving up cookies for a new internet... The third age of targeting is at your door.", I have attended the fourth Measure Camp in London (http://www.measurecamp.org), on March 29th. And my (voluntarily controversial) topic has been: "Web Analytics without cookies?" The subject has been introduced by the following three charts, a short … Continue reading Analytics without cookies? My follow-up to #MeasureCamp IV
How are we to handle Data Privacy? Through goodwill, as original free internet promoters would like to? Or through coercive regulation measures, as government bodies are prone to? This definitely is no easy dilemma... The Marketing Mobile Association in France has been willing to put the question on the table, last Wednesday (Feb 12th), on … Continue reading Data Privacy, between a rock and a hard place
As you could read it last week in Revival of a digital non-native, I am now more qualified than ever in Digital Analytics, ready to write the first pages of my professional new start. It has been very nice to receive a high number of positive feedback and to state the concrete interest my last post … Continue reading Data Elicitation : my professional new start in 2014
Data Elicitation 