Wild net neutrality vs. regulated standardized networks? Privacy for each vs. security for all? Free content with ads vs. pay-per-view? Are we bound to witness the development of the internet with the eyes of a war correspondent? A few weeks ago, I have been at MeasureCamp in London, a bi-yearly analytics unconference that I find … Continue reading Privacy, Safe Harbor and ad blockers: When trust is key to business
This article is a summary of my proposed methodology to targeting web users with relevant ads, but without intrusion, e.g. without third-party cookies. The original version, including a broader depiction of the context, is a longer post in French : "Le régime sans cookies, le nouvel âge du ciblage sur internet"Basically, as related in many … Continue reading Dynamic Clustering, a new ad targeting methodology
...it is with the Privacy Authority blessing! This case is typical of the current French system, but this may echo some concerns elsewhere, so I have made a summary of an original post in French, so as to trigger discussion... Basically all French politicians are claiming they want to fight the Privacy breaches, especially when North-American internet … Continue reading When the State sells your personal data…
Data design and acquisition ("patterning") Patterning skills: Conceptualization (Business requirements, formal design) Data Acquisition (Data sourcing and structuring, data storage) Data Governance (Privacy monitoring, Data update policies) Original post (illustrating the Data Patterning concept) : In my previous post, I have outlined what Data Elicitation was about. I have introduced the three areas required for a proper eliciting … Continue reading Data Elicitation in three steps (1/3): Data Patterning
As mentioned in my previous post "Giving up cookies for a new internet... The third age of targeting is at your door.", I have attended the fourth Measure Camp in London (http://www.measurecamp.org), on March 29th. And my (voluntarily controversial) topic has been: "Web Analytics without cookies?" The subject has been introduced by the following three charts, a short … Continue reading Analytics without cookies? My follow-up to #MeasureCamp IV
While preparing next week's Measure Camp in London (http://www.measurecamp.org), I had been wondering what would be the most interesting topic in my eyes. And my question is: "How would Web Analytics work without cookies?" Actually, last year, in September, I had read an interesting post by Laurie Sullivan, posted on the MediaPost.com site: "Where The … Continue reading Giving up cookies for a new internet… The third age of targeting is at your door.
How are we to handle Data Privacy? Through goodwill, as original free internet promoters would like to? Or through coercive regulation measures, as government bodies are prone to? This definitely is no easy dilemma... The Marketing Mobile Association in France has been willing to put the question on the table, last Wednesday (Feb 12th), on … Continue reading Data Privacy, between a rock and a hard place
Generation C. Gen C. A new buzzword, announcing the downfall of the Generation Y (which itself outdated Generation X a few years ago...). And definitely, the sign that, in our digital world, the age barrier, along with other old-fashioned sociodemographic factors, is tumbling down. What are we talking about? The C stands for "connected", but also … Continue reading Generation C: being forty-something may be trendy again…
A few weeks ago, I have been discussing about cookies while working on an assignment for my one of UBC Award of Achievement in Digital Analytics module and I had an interesting argument about comparing one's personal computer to a home, and beyond this to the fact that the internet development is a real revolutionary … Continue reading The Great Discoveries, the Enlightenment and the Internet
Back to school today. Back to work. But back to school also meant back to my desk and also to my usual good reads. I have namely read this post today, "Beyond Privacy Exploitation Lies Huge Opportunity For Personal Data Optimization" by Max Kalehoff on MediaPost, and I believe he is going a bit quick … Continue reading Jumping over the data privacy fence to land on the optimization green grass? See the hurdle?