This article is a summary of my proposed methodology to targeting web users with relevant ads, but without intrusion, e.g. without third-party cookies. The original version, including a broader depiction of the context, is a longer post in French : "Le régime sans cookies, le nouvel âge du ciblage sur internet"Basically, as related in many … Continue reading Dynamic Clustering, a new ad targeting methodology
Data and digital analytics Analytics skills: Analysis methodologies (Inductive reasoning, funnel analysis) Analytics development (new metrics & analysis schemes, KPI's) Client servicing (Presentations, Business cases, Reporting) Original post (illustrating the Data and Digital Analytics concept) : Today is wrap-up time. Before dealing with practical use cases and comment on data-related news, I shall conclude my introduction … Continue reading Data Elicitation in three steps (3/3): Data Analytics
As you could read it last week in Revival of a digital non-native, I am now more qualified than ever in Digital Analytics, ready to write the first pages of my professional new start. It has been very nice to receive a high number of positive feedback and to state the concrete interest my last post … Continue reading Data Elicitation : my professional new start in 2014
Data Elicitation 