Data Elicitation in three steps (1/3): Data Patterning

Posted on by Yves-Marie Lemaître

Data design and acquisition ("patterning") Patterning skills: Conceptualization (Business requirements, formal design) Data Acquisition (Data sourcing and structuring, data storage) Data Governance (Privacy monitoring, Data update policies) Original post (illustrating the Data Patterning concept) : In my previous post, I have outlined what Data Elicitation was about. I have introduced the three areas required for a proper eliciting … Continue reading Data Elicitation in three steps (1/3): Data Patterning

Data Elicitation in three steps (2/3): Data Enrichment

Posted on by Yves-Marie Lemaître

Data enrichment Enrichment skills: Data Categorization (Coding policies, working methods)  Collaboration Scheme (Tool implementation, support, team coaching) Coding Strategies (Outsourcing, QA, SLA's) Original post (illustrating the Data Enrichment concept) : The second step of elicitation is enrichment. Once your data have been patterned, you have to design their look and feel. This is what data … Continue reading Data Elicitation in three steps (2/3): Data Enrichment

Giving up cookies for a new internet… The third age of targeting is at your door.

Posted on by Yves-Marie Lemaître

While preparing next week's Measure Camp in London (http://www.measurecamp.org), I had been wondering what would be the most interesting topic in my eyes. And my question is: "How would Web Analytics work without cookies?" Actually, last year, in September, I had read an interesting post by Laurie Sullivan, posted on the MediaPost.com site: "Where The … Continue reading Giving up cookies for a new internet… The third age of targeting is at your door.

Data entry in 2014: the vivid learnings of card punching

Posted on by Yves-Marie Lemaître

Pondering data quality checks? Considering elaborated, automated (and expensive) schemes? Let me suggest card punching. Punch cards? Depending on your age, you will either take me for a fool (meaning you know what a punch card is...), or simply ask "what is this?". Let's start with a short presentation. Basically, a punch card looks  like … Continue reading Data entry in 2014: the vivid learnings of card punching

Data Elicitation : my professional new start in 2014

Posted on by Yves-Marie Lemaître

As you could read it last week in Revival of a digital non-native, I am now more qualified than ever in Digital Analytics, ready to write the first pages of my professional new start. It has been very nice to receive a high number of positive feedback and to state the concrete interest my last post … Continue reading Data Elicitation : my professional new start in 2014

Generation C: being forty-something may be trendy again…

Posted on by Yves-Marie Lemaître

Generation C. Gen C. A new buzzword, announcing the downfall of the Generation Y (which itself outdated Generation X a few years ago...). And definitely, the sign that, in our digital world, the age barrier, along with other old-fashioned sociodemographic factors, is tumbling down. What are we talking about? The C stands for "connected", but also … Continue reading Generation C: being forty-something may be trendy again…

Jumping over the data privacy fence to land on the optimization green grass? See the hurdle?

Posted on by Yves-Marie Lemaître

Back to school today. Back to work. But back to school also meant back to my desk and also to my usual good reads. I have namely read this post today, "Beyond Privacy Exploitation Lies Huge Opportunity For Personal Data Optimization" by Max Kalehoff on MediaPost, and I believe he is going a bit quick … Continue reading Jumping over the data privacy fence to land on the optimization green grass? See the hurdle?