Catégorie : Categorization
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Data Elicitation in three steps (1/3): Data Patterning
Data design and acquisition (« patterning ») Patterning skills: Conceptualization (Business requirements, formal design) Data Acquisition (Data sourcing and structuring, data storage) Data Governance (Privacy monitoring, Data update policies) Original post (illustrating the Data Patterning concept) : In my previous post, I have outlined what Data Elicitation was about. I have introduced the three areas required for a proper eliciting…
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Data Elicitation in three steps (2/3): Data Enrichment
Data enrichment Enrichment skills: Data Categorization (Coding policies, working methods) Collaboration Scheme (Tool implementation, support, team coaching) Coding Strategies (Outsourcing, QA, SLA’s) Original post (illustrating the Data Enrichment concept) : The second step of elicitation is enrichment. Once your data have been patterned, you have to design their look and feel. This is what data…
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Giving up cookies for a new internet… The third age of targeting is at your door.
While preparing next week’s Measure Camp in London (http://www.measurecamp.org), I had been wondering what would be the most interesting topic in my eyes. And my question is: « How would Web Analytics work without cookies? » Actually, last year, in September, I had read an interesting post by Laurie Sullivan, posted on the MediaPost.com site: « Where The…
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Data entry in 2014: the vivid learnings of card punching
Pondering data quality checks? Considering elaborated, automated (and expensive) schemes? Let me suggest card punching. Punch cards? Depending on your age, you will either take me for a fool (meaning you know what a punch card is…), or simply ask « what is this? ». Let’s start with a short presentation. Basically, a punch card looks like…
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Data Elicitation : my professional new start in 2014
As you could read it last week in Revival of a digital non-native, I am now more qualified than ever in Digital Analytics, ready to write the first pages of my professional new start. It has been very nice to receive a high number of positive feedback and to state the concrete interest my last post…
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Generation C: being forty-something may be trendy again…
Generation C. Gen C. A new buzzword, announcing the downfall of the Generation Y (which itself outdated Generation X a few years ago…). And definitely, the sign that, in our digital world, the age barrier, along with other old-fashioned sociodemographic factors, is tumbling down. What are we talking about? The C stands for « connected », but also…
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Jumping over the data privacy fence to land on the optimization green grass? See the hurdle?
Back to school today. Back to work. But back to school also meant back to my desk and also to my usual good reads. I have namely read this post today, « Beyond Privacy Exploitation Lies Huge Opportunity For Personal Data Optimization » by Max Kalehoff on MediaPost, and I believe he is going a bit quick…