Catégorie : Innovation
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The Digital Transformation « à la Française » : let’s hurry, but slowly…
While 2018 still is in its prime, please receive all my best wishes for a happy and prosperous new year. Should you be awarded all that you long for – and even more – but also enjoy excellent health so as to launch your most ambitious projects, as well as take up the highest challenges.…
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Dynamic Clustering, a new ad targeting methodology
This article is a summary of my proposed methodology to targeting web users with relevant ads, but without intrusion, e.g. without third-party cookies. The original version, including a broader depiction of the context, is a longer post in French : « Le régime sans cookies, le nouvel âge du ciblage sur internet« Basically, as related in…
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Data Privacy, between a rock and a hard place
How are we to handle Data Privacy? Through goodwill, as original free internet promoters would like to? Or through coercive regulation measures, as government bodies are prone to? This definitely is no easy dilemma… The Marketing Mobile Association in France has been willing to put the question on the table, last Wednesday (Feb 12th), on…
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Telecom Operators: dinosaurs or mutants? Wanna know the answer? Really?
On Monday June 24th in the evening, I have attended a promising conference about the Telecom Operators 2020 agenda, organized by the G9+ think tank (Twitter: @InstitutG9plus). Top flyers on stage, top attendees in the room, alumni from the best French schools, I was expecting high-level discussions and impressive insights for the future. How can…
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Penny-pinching innovation vs. sustainable profitability (further thoughts)
In my initial post on Innovation, I have insisted on how a successful organization comes to delaying innovative initiatives, as it may endanger its profitability, especially in the case of a new generation of managers. I have read this morning a post by Seth Godin on Seth’s blog, dealing with this same topic: « Urgency and accountability are…
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Penny-pinching innovation vs. sustainable profitability
As it seems, being successful in an Innovation division within some profitable companies may somehow be difficult, if not impossible. Let me elaborate. I have attended in Paris – a few weeks ago – a very interesting conference on Innovation, by Francis Pisani, following up his 10-month world tour of Innovation (links to his blogs…