While 2018 still is in its prime, please receive all my best wishes for a happy and prosperous new year. Should you be awarded all that you long for - and even more - but also enjoy excellent health so as to launch your most ambitious projects, as well as take up the highest challenges. … Continue reading The Digital Transformation “à la Française” : let’s hurry, but slowly…
Wild net neutrality vs. regulated standardized networks? Privacy for each vs. security for all? Free content with ads vs. pay-per-view? Are we bound to witness the development of the internet with the eyes of a war correspondent? A few weeks ago, I have been at MeasureCamp in London, a bi-yearly analytics unconference that I find … Continue reading Privacy, Safe Harbor and ad blockers: When trust is key to business
In the wake of the most recent MeasureCamp, held in London on March 14th, I have decided to start a series about key trends in analytics. During the MeasureCamp, beyond the usual lot of (highly interesting) technical workshops, I have identified three trends that are increasingly important for digital practitioners, so as to improve the efficiency … Continue reading Key trends for efficient analytics (1) : a web taxonomy
Way too many companies are still behind schedule, and have the utmost difficulties to set up such data strategies, especially in France. I have then decided to rely on my most significant successes from the past year to review and complete the operational scope of Data Elicitation. The achievements : The CWA, which makes me the only French data … Continue reading Data Strategy, high time to take action!
People who know me are aware that I often complain that applying blindly the so-called "precautionary principle" is leading to inaction. However, fear does not prevent danger, so tells a popular French saying. Similarly, data should not prevent any decision making. In a paper about the precautionary principle (in French), Gaspard Koenig states that "the precautionary … Continue reading Free your data: revoke the precautionary principle!
Data design and acquisition ("patterning") Patterning skills: Conceptualization (Business requirements, formal design) Data Acquisition (Data sourcing and structuring, data storage) Data Governance (Privacy monitoring, Data update policies) Original post (illustrating the Data Patterning concept) : In my previous post, I have outlined what Data Elicitation was about. I have introduced the three areas required for a proper eliciting … Continue reading Data Elicitation in three steps (1/3): Data Patterning
Data enrichment Enrichment skills: Data Categorization (Coding policies, working methods) Collaboration Scheme (Tool implementation, support, team coaching) Coding Strategies (Outsourcing, QA, SLA's) Original post (illustrating the Data Enrichment concept) : The second step of elicitation is enrichment. Once your data have been patterned, you have to design their look and feel. This is what data … Continue reading Data Elicitation in three steps (2/3): Data Enrichment
Data and digital analytics Analytics skills: Analysis methodologies (Inductive reasoning, funnel analysis) Analytics development (new metrics & analysis schemes, KPI's) Client servicing (Presentations, Business cases, Reporting) Original post (illustrating the Data and Digital Analytics concept) : Today is wrap-up time. Before dealing with practical use cases and comment on data-related news, I shall conclude my introduction … Continue reading Data Elicitation in three steps (3/3): Data Analytics
Good Lord! Another Chief something Officer... Do you really need one? Yes you do, and you had better not wait too long before hiring one. Chief Data Officer is a rather new function, at least with such a responsibility at that level of seniority. So why do you need such a role? There are two main reasons for driving … Continue reading Chief Data Officer, the position you have to afford
As you could read it last week in Revival of a digital non-native, I am now more qualified than ever in Digital Analytics, ready to write the first pages of my professional new start. It has been very nice to receive a high number of positive feedback and to state the concrete interest my last post … Continue reading Data Elicitation : my professional new start in 2014