The 4B’s of data enrichment
SESSION FORMAT : workshop
DURATION : 1 day
TARGETED AUDIENCE : Data managers and architects, project managers
OBJECTIVES :
- identify the various data acquisition and enrichment ways (the 5B’s)
- evaluate the methodologies currently in use within the company
- define a quality improvement plan (test case or live data)
BENEFITS :
- know the various data enrichment methods
- be able to embed data enrichment into existing data quality policies within the company
Outliers and weak signals, the keys to data analytics
SESSION FORMAT : workshop
DURATION : 2 x ½ days
TARGETED AUDIENCE : Marketing teams, research managers, analysts
OBJECTIVES :
- define the most relevant data detection rules
- learn to detect the weak signals and the aberrant data points (outliers) so as to identify emerging trends and quality issues
- find examples (test or live data) and put them in perspective
BENEFITS :
- know how to anticipate new market trends at their earlier stages
- know how to improve the company’s quality of service
Setting up a categorization scheme, from requirements to reporting
SESSION FORMAT : workshop
DURATION : 2 x ½ days
TARGETED AUDIENCE : Marketing and finance teams, data managers
OBJECTIVES :
- master the end-to-end process for setting up a categorization scheme
- identify the current and future needs, so as to set up a relevant categorization on the long-term
- forecast and obtain the necessary technical and human resources
BENEFITS :
- know how to build a categorization that is adapted to the company’s needs
- learn about the key criteria for a high-quality categorization scheme
- be able to handle a data categorization project from stem to stern
Categorization and classification of web objects into a MDM
SESSION FORMAT : workshop
DURATION : 2 x ½ days
TARGETED AUDIENCE : Marketing and web teams, digital analysts
OBJECTIVES :
- define which web objects are to be categorized and list their attributes
- integrate their characteristics into an information system or an analytics tool
- create complex web objects through the combination of various items and attributes
- generate new research studies based on the newly built categorization scheme
BENEFITS :
- know how to handle web objects that are relevant to the company’s activity beyond standard ones
- be able to suggest business-relevant analysis, that are specific to the company’s activity
- be able to anticipate new products and technologies thanks to the complex combinations that have been designed
back to training