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The 5B’s of data enrichment

SESSION FORMAT : workshop

DURATION : 1 day

TARGETED AUDIENCE : Data managers and architects, project managers

OBJECTIVES :

  • identify the various data acquisition and enrichment ways (the 5B’s)
  • evaluate the methodologies currently in use within the company
  • define a quality improvement plan (test case or live data)

BENEFITS :

  • know the various data enrichment methods
  • be able to embed data enrichment into existing data quality policies within the company

Outliers and weak signals, the keys to data analytics

SESSION FORMAT : workshop

DURATION : 2 x ½ days

TARGETED AUDIENCE : Marketing teams, research managers, analysts

OBJECTIVES :

  • define the most relevant data detection rules
  • learn to detect the weak signals and the aberrant data points (outliers) so as to identify emerging trends and quality issues
  • find examples (test or live data) and put them in perspective

BENEFITS :

  • know how to anticipate new market trends at their earlier stages
  • know how to improve the company’s quality of service

Setting up a categorization scheme, from requirements to reporting

SESSION FORMAT : workshop

DURATION : 2 x ½ days

TARGETED AUDIENCE : Marketing and finance teams, data managers

OBJECTIVES :

  • master the end-to-end process for setting up a categorization scheme
  • identify the current and future needs, so as to set up a relevant categorization on the long-term
  • forecast and obtain the necessary technical and human resources

BENEFITS :

  • know how to build a categorization that is adapted to the company’s needs
  • learn about the key criteria for a high-quality categorization scheme
  • be able to handle a data categorization project from stem to stern

Categorization and classification of web objects into a MDM

SESSION FORMAT : workshop

DURATION : 2 x ½ days

TARGETED AUDIENCE : Marketing and web teams, digital analysts

OBJECTIVES :

  • define which web objects are to be categorized and list their attributes
  • integrate their characteristics into an information system or an analytics tool
  • create complex web objects through the combination of various items and attributes
  • generate new research studies based on the newly built categorization scheme

BENEFITS :

  • know how to handle web objects that are relevant to the company’s activity beyond standard ones
  • be able to suggest business-relevant analysis, that are specific to the company’s activity
  • be able to anticipate new products and technologies thanks to the complex combinations that have been designed

 

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Understand data management challenges and face them

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