Big Data, a revolution for your strategy and your organization
SESSION FORMAT : presentation
DURATION : ½ day
TARGETED AUDIENCE : C-level officers, VP’s, private company and public service managers and executives
OBJECTIVES :
- define and understand Big Data stakes
- learn the definitions and the available tools
- discover the potential prospects and usages
BENEFITS :
- gain a global view of the stakes for the company (especially for middle-sized companies)
- embrace the necessary steps for building a Big Data strategy
Sharing information, a key to success
SESSION FORMAT : presentation
DURATION : ½ day
TARGETED AUDIENCE : VP’s, private company and public service managers and executives
OBJECTIVES :
- know the various sources of information (internal/external, private/public, free/paid)
- visualize the information life cycle
- evaluate the various costs generated by information retention
BENEFITS :
- understand the benefits for an open information policy
- know how to deploy a coherent information sharing strategy
- be able to optimize the acquisition, storage and communication costs for shared information
Data management, organization, contents, tools
SESSION FORMAT : presentation
DURATION : ½ day
TARGETED AUDIENCE : Executive directors, project managers
OBJECTIVES :
- present the fundamentals of data management within the company
- learn about the main database management methods
- list the main data management tools and storage means
BENEFITS :
- embrace the various data management scenarios
- endorse the operational constraints during the setup of a data strategy
- detect the additional tool and technique training requirements for the data teams
Digital data analytics, sources, metrics, objectives
SESSION FORMAT : presentation
DURATION : ½ day
TARGETED AUDIENCE : Marketing and sales team, Analysts
OBJECTIVES :
- define what digital data analysis is, and explain its main strategic objectives
- define the available metrics and their usage
- validate the relevancy of the marketing usage of digital analytics tools
BENEFITS :
- know the main digital metrics and be able to optimize one’s web analysis
- compare the company usage to the market’s best practices
- identify the training requirement for a relevant usage of the existing analytics tools
Panel data measurement, sources, metrics, objectives
SESSION FORMAT : presentation
DURATION : ½ day
TARGETED AUDIENCE : Marketing and sales team, Analysts
OBJECTIVES :
- define what panel data analysis is, and explain its main strategic objectives
- define the available metrics and their usage
- validate the relevancy of the marketing usage of panel measurement tools
BENEFITS :
- know the main panel metrics and be able to optimize one’s retail and/or consumer analysis
- compare the company usage to the market’s best practices
- identify the training requirement for a relevant usage of the existing measurement tools
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