Beginner

Big Data, a revolution for your strategy and your organization

SESSION FORMAT :  presentation

DURATION : ½ day

TARGETED AUDIENCE :  C-level officers, VP’s, private company and public service managers and executives

OBJECTIVES :

  • define and understand Big Data stakes
  • learn the definitions and the available tools
  • discover the potential prospects and usages

BENEFITS :

  • gain a global view of the stakes for the company (especially for middle-sized companies)
  • embrace the necessary steps for building a Big Data strategy

Sharing information, a key to success

SESSION FORMAT :  presentation

DURATION : ½ day

TARGETED AUDIENCE :  VP’s, private company and public service managers and executives

OBJECTIVES :

  • know the various sources of information (internal/external, private/public, free/paid)
  • visualize the information life cycle
  • evaluate the various costs generated by information retention

BENEFITS :

  • understand the benefits for an open information policy
  • know how to deploy a coherent information sharing strategy
  • be able to optimize the acquisition, storage and communication costs for shared information

Data management, organization, contents, tools

SESSION FORMAT :  presentation

DURATION : ½ day

TARGETED AUDIENCE :  Executive directors, project managers

OBJECTIVES :

  • present the fundamentals of data management within the company
  • learn about the main database management methods
  • list the main data management tools and storage means

BENEFITS :

  • embrace the various data management scenarios
  • endorse the operational constraints during the setup of a data strategy
  • detect the additional tool and technique training requirements for the data teams

Digital data analytics, sources, metrics, objectives

SESSION FORMAT :  presentation

DURATION : ½ day

TARGETED AUDIENCE : Marketing and sales team, Analysts

OBJECTIVES :

  • define what digital data analysis is, and explain its main strategic objectives
  • define the available metrics and their usage
  • validate the relevancy of the marketing usage of digital analytics tools

BENEFITS :

  • know the main digital metrics and be able to optimize one’s web analysis
  • compare the company usage to the market’s best practices
  • identify the training requirement for a relevant usage of the existing analytics tools

Panel data measurement, sources, metrics, objectives

SESSION FORMAT :  presentation

DURATION : ½ day

TARGETED AUDIENCE : Marketing and sales team, Analysts

OBJECTIVES :

  • define what panel data analysis is, and explain its main strategic objectives
  • define the available metrics and their usage
  • validate the relevancy of the marketing usage of panel measurement tools

BENEFITS :

  • know the main panel metrics and be able to optimize one’s retail and/or consumer analysis
  • compare the company usage to the market’s best practices
  • identify the training requirement for a relevant usage of the existing measurement tools

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