Polls, census, which sampling for what needs ?
SESSION FORMAT : presentation
DURATION : ½ day
TARGETED AUDIENCE : Marketing teams, research managers, analysts
OBJECTIVES :
- define statistical concepts and usage rules
- check the quality of research with some simple statistic rules
- know how to detect improvement areas
BENEFITS :
- acquire the relevant knowledge so as to evaluate the statistical validity of a given data point
- know the limits of a study and be able to improve its methodology
Data visualization, how to highlight your reporting
SESSION FORMAT : presentation
DURATION : ½ day
TARGETED AUDIENCE : Private company and Public Service management, analysts
OBJECTIVES :
- learn about the various data visualization types and the relevant available tools
- learn how to evaluate the relevancy of a given data visualization
- create a simple data visualization and analyze its efficiency
BENEFITS :
- learn about the major trends in data visualization as well as about the relevant tools
- know how to set up a unique visualization based on your own business objectives
Give a meaning to noise, extract your data nuggets
SESSION FORMAT : workshop
DURATION : 2 x ½ days
TARGETED AUDIENCE : Data managers, analysts
OBJECTIVES :
- define key concepts for extracting and selecting relevant data
- know the methods for detecting key data points (signals)
- apply these methods on data samples (test or live data)
BENEFITS :
- acquire a more efficient data analysis routine
- learn to quickly identify key data points within a large database (Big Data)
Comparative analysis of panel and web metrics
SESSION FORMAT : workshop
DURATION : 2 x ½ days
TARGETED AUDIENCE : Marketing teams, research managers, analysts
OBJECTIVES :
- define the statistical concepts and usage rules for both environments
- know the similarities and dissimilarities between both analysis universes
- learn about the respective usage of these metrics and their complementarity
BENEFITS :
- learn to analyze data from multiple sources according to their respective usage
- know the synergies between the various research types to analyze the company business more in-depth
back to training