Business

Polls, census, which sampling for what needs ?

SESSION FORMAT :  presentation

DURATION : ½ day

TARGETED AUDIENCE :  Marketing teams, research managers, analysts

OBJECTIVES :

  • define statistical concepts and usage rules
  • check the quality of research with some simple statistic rules
  • know how to detect improvement areas

BENEFITS :

  • acquire the relevant knowledge so as to evaluate the statistical validity of a given data point
  • know the limits of a study and be able to improve its methodology

Data visualization, how to highlight your reporting

SESSION FORMAT :  presentation

DURATION : ½ day

TARGETED AUDIENCE :  Private company and Public Service management, analysts

OBJECTIVES :

  • learn about the various data visualization types and the relevant available tools
  • learn how to evaluate the relevancy of a given data visualization
  • create a simple data visualization and analyze its efficiency

BENEFITS :

  • learn about the major trends in data visualization as well as about the relevant tools
  • know how to set up a unique visualization based on your own business objectives

Give a meaning to noise, extract your data nuggets

SESSION FORMAT :  workshop

DURATION : 2 x ½ days

TARGETED AUDIENCE :  Data managers, analysts

OBJECTIVES :

  • define key concepts for extracting and selecting relevant data
  • know the methods for detecting key data points (signals)
  • apply these methods on data samples (test or live data)

BENEFITS :

  • acquire a more efficient data analysis routine
  • learn to quickly identify key data points within a large database (Big Data)

Comparative analysis of panel and web metrics

SESSION FORMAT :  workshop

DURATION : 2 x ½ days

TARGETED AUDIENCE :  Marketing teams, research managers, analysts

OBJECTIVES :

  • define the statistical concepts and usage rules for both environments
  • know the similarities and dissimilarities between both analysis universes
  • learn about the respective usage of these metrics and their complementarity

BENEFITS :

  • learn to analyze data from multiple sources according to their respective usage
  • know the synergies between the various research types to analyze the company business more in-depth

 

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