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The Digital Transformation « à la Française » : let’s hurry, but slowly…
While 2018 still is in its prime, please receive all my best wishes for a happy and prosperous new year. Should you be awarded all that you long for – and even more – but also enjoy excellent health so as to launch your most ambitious projects, as well as take up the highest challenges.…
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Privacy, Safe Harbor and ad blockers: When trust is key to business
Wild net neutrality vs. regulated standardized networks? Privacy for each vs. security for all? Free content with ads vs. pay-per-view? Are we bound to witness the development of the internet with the eyes of a war correspondent? A few weeks ago, I have been at MeasureCamp in London, a bi-yearly analytics unconference that I find…
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Key trends for efficient analytics (1) : a web taxonomy
In the wake of the most recent MeasureCamp, held in London on March 14th, I have decided to start a series about key trends in analytics. During the MeasureCamp, beyond the usual lot of (highly interesting) technical workshops, I have identified three trends that are increasingly important for digital practitioners, so as to improve the efficiency…
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Data Strategy, high time to take action!
Way too many companies are still behind schedule, and have the utmost difficulties to set up such data strategies, especially in France. I have then decided to rely on my most significant successes from the past year to review and complete the operational scope of Data Elicitation. The achievements : The CWA, which makes me the only French data…
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Free your data: revoke the precautionary principle!
People who know me are aware that I often complain that applying blindly the so-called « precautionary principle » is leading to inaction. However, fear does not prevent danger, so tells a popular French saying. Similarly, data should not prevent any decision making. In a paper about the precautionary principle (in French), Gaspard Koenig states that « the precautionary…
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Dynamic Clustering, a new ad targeting methodology
This article is a summary of my proposed methodology to targeting web users with relevant ads, but without intrusion, e.g. without third-party cookies. The original version, including a broader depiction of the context, is a longer post in French : « Le régime sans cookies, le nouvel âge du ciblage sur internet« Basically, as related in…
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When the State sells your personal data…
…it is with the Privacy Authority blessing! This case is typical of the current French system, but this may echo some concerns elsewhere, so I have made a summary of an original post in French, so as to trigger discussion… Basically all French politicians are claiming they want to fight the Privacy breaches, especially when North-American internet…
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Data Elicitation in three steps (1/3): Data Patterning
Data design and acquisition (« patterning ») Patterning skills: Conceptualization (Business requirements, formal design) Data Acquisition (Data sourcing and structuring, data storage) Data Governance (Privacy monitoring, Data update policies) Original post (illustrating the Data Patterning concept) : In my previous post, I have outlined what Data Elicitation was about. I have introduced the three areas required for a proper eliciting…
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Data Elicitation in three steps (2/3): Data Enrichment
Data enrichment Enrichment skills: Data Categorization (Coding policies, working methods) Collaboration Scheme (Tool implementation, support, team coaching) Coding Strategies (Outsourcing, QA, SLA’s) Original post (illustrating the Data Enrichment concept) : The second step of elicitation is enrichment. Once your data have been patterned, you have to design their look and feel. This is what data…
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Data Elicitation in three steps (3/3): Data Analytics
Data and digital analytics Analytics skills: Analysis methodologies (Inductive reasoning, funnel analysis) Analytics development (new metrics & analysis schemes, KPI’s) Client servicing (Presentations, Business cases, Reporting) Original post (illustrating the Data and Digital Analytics concept) : Today is wrap-up time. Before dealing with practical use cases and comment on data-related news, I shall conclude my introduction…