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Data Elicitation in three steps (1/3): Data Patterning

Data design and acquisition ("patterning") Patterning skills: Conceptualization (Business requirements, formal design) Data Acquisition (Data sourcing and structuring, data storage) Data Governance (Privacy monitoring, Data update policies) Original post (illustrating the Data Patterning concept) : In my previous post, I have outlined what Data Elicitation was about. I have introduced the three areas required for a proper eliciting … Continue reading Data Elicitation in three steps (1/3): Data Patterning

Data Elicitation in three steps (2/3): Data Enrichment

Data enrichment Enrichment skills: Data Categorization (Coding policies, working methods)  Collaboration Scheme (Tool implementation, support, team coaching) Coding Strategies (Outsourcing, QA, SLA's) Original post (illustrating the Data Enrichment concept) : The second step of elicitation is enrichment. Once your data have been patterned, you have to design their look and feel. This is what data … Continue reading Data Elicitation in three steps (2/3): Data Enrichment

Data Elicitation in three steps (3/3): Data Analytics

Data and digital analytics Analytics skills: Analysis methodologies (Inductive reasoning, funnel analysis) Analytics development (new metrics & analysis schemes, KPI's) Client servicing (Presentations, Business cases, Reporting) Original post (illustrating the Data and Digital Analytics concept) : Today is wrap-up time. Before dealing with practical use cases and comment on data-related news, I shall conclude my introduction … Continue reading Data Elicitation in three steps (3/3): Data Analytics

Chief Data Officer, the position you have to afford

Good Lord! Another Chief something Officer... Do you really need one? Yes you do, and you had better not wait too long before hiring one. Chief Data Officer is a rather new function, at least with such a responsibility at that level of seniority. So why do you need such a role? There are two main reasons for driving … Continue reading Chief Data Officer, the position you have to afford

Analytics without cookies? My follow-up to #MeasureCamp IV

As mentioned in my previous post "Giving up cookies for a new internet... The third age of targeting is at your door.", I have attended the fourth Measure Camp in London (http://www.measurecamp.org), on March 29th. And my (voluntarily controversial) topic has been: "Web Analytics without cookies?" The subject has been introduced by the following three charts, a short … Continue reading Analytics without cookies? My follow-up to #MeasureCamp IV

Giving up cookies for a new internet… The third age of targeting is at your door.

While preparing next week's Measure Camp in London (http://www.measurecamp.org), I had been wondering what would be the most interesting topic in my eyes. And my question is: "How would Web Analytics work without cookies?" Actually, last year, in September, I had read an interesting post by Laurie Sullivan, posted on the MediaPost.com site: "Where The … Continue reading Giving up cookies for a new internet… The third age of targeting is at your door.

Data entry in 2014: the vivid learnings of card punching

Pondering data quality checks? Considering elaborated, automated (and expensive) schemes? Let me suggest card punching. Punch cards? Depending on your age, you will either take me for a fool (meaning you know what a punch card is...), or simply ask "what is this?". Let's start with a short presentation. Basically, a punch card looks  like … Continue reading Data entry in 2014: the vivid learnings of card punching